On this occasion, we are excited to show you how we organized the official presentation of one of our most important launches, the Le Château collection. A collection that perfectly reflects our new brand image towards creating more sophisticated and exclusive designs, as well as an improvement in quality.
For this reason, with this launch, we wanted to organize our first meeting with fashion journalists, a fundamental part of our growth and brand positioning.
The event consisted of an invitation to the renowned restaurant, El Perro y La Galleta, where they enjoyed an exquisite breakfast while we shared details about the new collection; our working methods and the brand image change we are implementing; and other new releases coming soon, such as our first silver collection.
A large part of the team attended the event so that the journalists could get to know some of the people who make this project possible, such as Lucía Aquino, the designer at Dosprimeras for approximately 3 years.
Lucía took the opportunity to share interesting facts about the production of our jewelry, such as how each of our designs goes through 15 artisans to achieve a highly qualitative and carefully crafted result for our clients. She also discussed various topics of interest, such as the current state of the high costume jewelry world, the importance of perceiving jewelry as more than just an accessory, etc.
Finally, each of the guests was able to take home their favorite piece of jewelry from the collection, to wear Dosprimeras this summer.
